I've been speaking with many marketing executives who tell me they are getting squeezed by the MBA's and CFO's to cut our those costly frills in their marketing strategies called Event Marketing or Experiential Marketing.  What the MBA's (or Masters of Beancounting Administration) and CFO's (Cut Freeze Omit) don't fully realize is that Events are the most effective and highest valued marketing investment a business selling branded products and services can make. 

Whereas the cost per impression can seem relatively high, the cost per "relevant" impression is much lower and thus catapults the overall value.  In traditional media and even on ...<< MORE >>

If you're reading this, you're family or a very good friend.  This being my very first blog entry, ever, I have pretty low expectations for its impact.  But since I'm taking the time to write it, I'll do my best to contribute to the event industry in some small way.

In any event, thank you for stopping by, and feel free to drop a comment on anything you'd like to discuss here. 

Bill

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